Strategic Design Day @ DDC: Service Design
Friday, May 25th, 2007Vinay Venkatraman and Simona Maschi spoke to 25 Danish design companies and service oriented organisations who had gathered at the Danish Design Centre for a Strategic Design Day on May 25th 2007. Simona’s talk focussed on the strategic elements of service design and she talked about the macro perspective of designing for services. Simona explained why service design is important as an economic driver, the trends and facts. She touched upon experience mapping, strategic positioning in innovation processes, and systemic approaches to design for services.
Vinay Venkatraman gave a presentation titled ‘The creation of Designed Services’ which discussed the processes involved in designing for services. He began by explaining the role of design thinking and leads into identifying service opportunities. He also spoke about product service systems and focus, identifying some tools and methods of prototyping commonly practiced in this area.